Joel [U-L] Lundblad
With a passion for problem-solving, an affinity for imagination, and over decade as a copywriter and creative director. I’m driven by a love for the creative process. I infuse wit and humility into my work while collaborating effectively to address client needs. This approach has earned me recognition through awards such as Cannes Lions, Clios, and One Show.
Experience
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Joining Forsman&Bodenfors, I quickly adapted to the evolving work environment, co-leading a team to win the Netflix Nordics account and establishing a new team for their social media and branded content in Scandinavia. I contributed to global campaigns, earning a silver award for Häagen-Dazs at The Swedish Design Awards, and launched Coop's Sustainability Index, awarded Campaign of the Month by Resume, Sweden's leading industry publication.
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During my freelance tenure, I worked with agencies such as McCann, Supernatural, and Wunderman+Thompson, contributing to new business pitches and campaigns for clients like TGI Fridays, Lysol, and Walmart.
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At Fred & Farid, I had the incredible opportunity to work closely with Farid Mokart and Fred Raillard, serving as the agency's Creative Director on the HP account. This humbling experience at an independent global boutique agency allowed me to collaborate across borders with teams from the LA, Paris, and Shanghai offices. This unique environment fostered my professional growth, as I navigated the challenges and rewards of working in a diverse, creative, and multinational setting.
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My time at McCann allowed me to collaborate with industry giants like Rob Reilly, John Mescall, and Joyce King-Thomas, enhancing my skills and propelling me from Senior Copywriter to Associate Creative Director. I led Mastercard's LGBTQ+ efforts, contributing to award-winning campaigns and reinvigorating the brand, while also helping McCann achieve worldwide acclaim. Furthermore, I had the honor of mentoring young creatives through The One Club for Creativity’s Here Are All The Black People initiative and representing as a Creative Liaison at the London International Awards in 2018.
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At Barbarian, I collaborated with digital innovators and contributed to campaigns for clients like Pepsi and Mirinda. I played a key role in the Super Bowl campaign #UpforGrabs, making Pepsi the most talked-about brand on Twitter during the event. My ability to navigate diverse settings and deliver impactful campaigns furthered the success of the agency and its clients.
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Spearheaded the creative efforts from within Sweden’s largest media agency. Resulting in numerous creative awards, domestic and international. Including an agency first shortlist at Cannes Lions and Campaign of the year in Sweden .
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At W+K, I honed my copywriting skills while working on standout campaigns for clients like EA Sports, Heineken, Audi, and Booking.com. For FIFA 15, I launched a unique campaign synthesizing Lionel Messi's tears into chocolates featuring bitter defeat and sweet victory flavors. For Heineken, I contributed to the Cannes Lions-awarded campaign "The Legendary Posters."
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As a result of achieving unprecedented sales results while working in the hotel reception and reservations. I was tasked with developing sales activities (domestic and abroad) for corporate and congress client portfolios.
I pursued marketing activities and campaigns and secured their success. Including setting the Sales and Market Strategy plans each year together with the management team.
Education
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Graduated with distinctive honors. The education focused on creativity, strategy, design and production within digital and interactive media. I worked with real clients in preparation for the creative industry. The education's methodology heavily relies on self-leadership and group dynamics.