FIFA - Taste the game
Football – one moment you are crying the sweet tears of victory, while the next it’s bitter tears of defeat. To mark the end of the season and celebrate FIFA 15, we created an online film that sees Lionel Messi’s tears of joy and despair turn into chocolate bars of Sweet Victory and Bitter Defeat. If feeling the game is not enough, maybe you need to taste it.
We worked with Tony’s chocolate to create the chocolate which was distributed to gamers at CES as well as influencers to promote the new emotional AI-engine of FIFA 15.
Role: Copywriter & Creative
Fine print on back: What's in this package has been through a lot. Emotionally. It's been shouted at, kicked around, booed at, cheered on, whistled, celebrated, fouled, patted on the back, red carded, awarded a trophy, embossed and packaged. And it may contain traces of Lionel Messi's tears of victory and defeat*.
It is the most emotional chocolate ever made. It tastes bitter, like defeat, and sweet, like victory. It brings you all the emotions of FIFA 15, one bittersweet bite at a time.
*Does not contain Messi's tears.